Founded by Marius Smit in 2011, Plastic Whale runs plastic fishing tours in Amsterdam and Rotterdam. The Amsterdam water company, Waternet, has estimated that around 3,500kg of rubbish is removed from Amsterdam’s waterways each day. “About 80% of what is floating out at sea comes from cities around the world,” says Smit. “My conviction was that there were millions of people like me who wanted to contribute [to change that] in a positive way.”
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